Why Your Token is Down – Even If You Hired the Best Experts
- LY GROUP
- Jun 19
- 2 min read
Updated: Jul 1
By Mohamed Ezeldin, Web3/Tokenomics Expert | Head of Tokenomics at Animoca Brands | Special Council at Apecoin
In conversation with Yana Levkovich, Founder of LY Group
Yana Levkovich:
I asked Mohamed a question I know many founders silently struggle with:
“Why is my token down even though I hired the best consultants in the space?”
I’ve known Mohamed for a while—not only as the Head of Tokenomics at Animoca Brands but also as the mastermind behind some of the most resilient Web3 economies in the space. One of them is Mocaverse, which, to this day, continues to perform in an otherwise brutal NFT and token market.
“I remember getting a Mocaverse NFT as a bonus and selling it for $1,500. Two years later, its price is still holding strong while 99% of other collections collapsed,” I told him.
“Why does it work in one case, but not in others—even those you’ve also advised?”
Mohamed Ezeldin:
“First, thank you for the kind words. Yes, Mocaverse is one of my proudest achievements because it was 100% built internally by Animoca. We had full control, and the result shows what happens when tokenomics is done right—by the book, with full alignment between strategy and execution.”
“But when it comes to external projects we advise—whether they're part of the Animoca portfolio or independent—things change. Founders come to us, pay for strategy, and we deliver reports with clear action items. We even mark everything in colors: 🟢 Green – implemented exactly as we suggested 🟡 Yellow – partially followed 🔴 Red – completely ignored”
“Now, if you look at the underperforming tokens we advised on, I can guarantee they all fall into the red category. Meaning, the client paid us… and then did what they wanted anyway. That’s the truth.”
Yana:
So why do they ignore the advice?
Mohamed Ezeldin:
“In most cases, it’s ego. Or lack of patience. Or both.The biggest recurring mistake? Wrong timing and sizing of token unlocks and giveaways.
Founders will say ‘let’s do a big airdrop now to grow community’—but it’s the wrong moment, or the allocation is too big. It’s always intuition-driven. But tokenomics is not about gut feeling—it’s pure math. It’s predictable. It’s measurable. It’s boring, yes—but that’s what makes it powerful.”
Yana:
And what would you recommend to founders moving forward?
Mohamed:
“Be wise. Listen to professionals. Don’t pay experts just to tick a box. Follow through.If more projects actually implemented what we designed for them, we’d have a lot fewer failing tokens in this industry.
And of course, if you're working with LY Group—follow their process. Build together. And make tokens great again.”
Want to avoid the red zone?
At LY Group, we partner with top-tier experts like Mohamed to give you tokenomics strategies that work—if you’re ready to follow them. Let’s build something that lasts.
Contact us now to get your tokenomics right from the start.
