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iGaming Market Entry for Crypto Companies: A Real-World Use Case

  • LY GROUP
  • Jun 19
  • 2 min read

Updated: Jul 1

By Yana Levkovich, iGaming & Affiliate Expert | Ex-COO Islamic Coin | Founder of YIPPIE


Over the last 4 months, I’ve had three different Web3 clients come to me with the exact same question:


“We’re doing well in crypto, and iGaming sounds exciting. But we don’t know anyone in the industry or how it works. Where do we start?”

This is one of the most common (and smartest) questions I hear from founders looking to diversify revenue and unlock real user flow.


While it’s impossible to cover everything in one blog post, let me walk you through the main steps I used with these clients to get them from curiosity → to credibility → to actual traction in iGaming.


Step 1: Start with Market Research


Before anything else, study the landscape:


  • Identify your competitors: Who’s already offering a similar solution in iGaming?

  • Go undercover: Contact them as a client, test their onboarding, pricing, and value props.

  • Note where they’re visible — conferences, media mentions, communities.


This gives you the foundation to position yourself clearly, without reinventing the wheel.


Step 2: Talk to Your Potential Clients


Yes — even the ones working with your competitors.

This is not a pitch.It’s research. Real, honest feedback.

Reach out and say: “We’re exploring this market. You’re an expert. Can you share why you use X? What you like or hate? What’s missing? If we were to solve a real pain point — what would that be?”

This builds relationships before sales even begin.And the insights? Pure gold.


Step 3: Show Up Where It Matters


Conferences still matter in iGaming. A lot.


Find the top events where your clients and competitors go.Even if you don’t have a booth — go, walk, talk, learn.The iGaming industry is built on offline trust and real-world handshakes.


Step 4: Booth & Side Event — But Only If You’re Ready


If you do have the resources, go big:


  • Book a booth at a high-impact conference

  • Host a side event (invite-only breakfast, private drinks, etc.)

But don’t wing it. Prepare like it’s your go-to-market launch:

✅ Set KPIs for your sales team ✅ Prepare sales scripts and outreach lists ✅ Pre-book meetings with qualified leads ✅ Have a clear pitch, not just “we’re from Web3”

Remember: no one cares about your chain or your tech unless you can show how it makes them money or solves a pain point.


Step 5: Media & PR — Enter Loud, Not Lost


Once you have your positioning:


  • Choose a PR agency that speaks iGaming, not just crypto

  • Build campaigns around pain points, not just tech jargon

  • Focus on outlets your users actually read — not vanity press


Final Thought

Entering iGaming as a Web3 company isn’t easy. It’s a relationship-based, tight-knit market with high expectations and little patience for buzzwords.


But if you follow these steps — and you’re truly ready to learn the rules of a new game — you’ll unlock real revenue, real growth, and a whole new user base.


If you want help navigating this space — from positioning to partnerships, booths to backchannels — LY Group is here for that.


📩 Let’s talk if you're ready to break out of the Web3 echo chamber and actually scale.


 
 
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